Everytime I Look Around, It's Thom Yorke's Face

A Serious Inquiry For My Readers:

I was walking through my local Barnes & Nobles and couldn't help notice on the music rack that Thom Yorke is on three covers of three music magazines right now: Paste, Mojo, and SPIN. Does Yorke really need to be on three covers at the moment? More specifically,

• Are his rabid fans going to buy all three of them?
  
• Has Yorke done something so tremendous with his solo album that other frontpeople haven't done? I have to admit I don't have his new album (what?!? shut this so-called "music" blog down!) but is it amazing enough to warrant such homogenous media coverage?
  
• Is he just too popular now to not put on your cover?

Immediate reaction: it's better to see 3 Yorke covers than my least-favorite-Wilson on the cover of Blender. Come on Owen, stop puckering your lips. You look like a collagen factory.